Hunger Month 2020 – Food Lover’s Market

Hunger Month 2020

GOAL ACHIEVED!

Thank you to all those who contributed to #WorldHungerMonth! We reached our goal to provide 1 000 000 meals to those in need, and provided 1 030 888 meals to those in need with Food Forward SA!

WHAT IS HUNGER MONTH?

MAY 2020 marks our 4th Hunger Month project at Food Lover’s Market. which is more relevant this ever before in the light of the COVID-19 crisis. Food Forward SA provide food relief for over 600 NPO’s and are the beneficiaries of our World Hunger Month campaign, which kicks off on 1st May. Our Hunger Month campaign is built on World Hunger Day is an initiative created by The Hunger Project to advocate for the sustainable end of hunger and poverty.

In 2019, our collaboration with our partners resulted in over 914 000 meals donated to Food Forward SA and this year we are aiming to fund 1 million meals. Our partners’ contributions include 1.5kg bags of TRU-CAPE apples or pears, 1.5l SIMPL juice, 7kg bags of Crestshelf potatoes, a box of Westfalia Avocados and a 6kg ZZ2 box of tomatoes – when purchased in-store these products each go towards contributing a meal to a family in need through Food Forward SA.

On 28th May 2020, World Hunger Day, Food Lover’s Market will donate 1% of our turnover to this campaign. We are continuing to support them via our distribution centres and are aiming to donate 1 000 000 meals in the month of May.

In addition, we are continuing to support the organisations that are linked to each of our stores. These organisations are committed to the care of children, including looking after their nutritional needs. Each store supplies fresh fruit and vegetables to ensure that the children are well fed, especially through this difficult time.

Every participating product* purchased during the month of May is 85c donated to Food Forward SA which will provide a meal to those in need. This is how we aim to donate 1 000 000 meals in the month of May.

Participating Products & partners include:

  • Trucape – 1.5kg Apples and Pears
  • ZZ2 – All varieties of 6kg box tomatoes
  • Crestshelf – 7kg potatoes
  • Westfalia – Box of Avocados
  • Simpl Juice – 1.5 liter juice

GET INVOLVED, HERE'S HOW:

The Food Lover’s Market Hunger Month Toolkit is for families, offices, shopping centres and businesses to get involved Hunger Month 2020.

Download all the graphics you need – Click here.

Social posts:

Use our free social creative to post on your social channels. 

TWITTER:

Provide a meal to someone in need during the month of May thanks to @foodloversmkt & @foodforwardsa. Buy any of these products and a meal is provided to someone in need. 

I bought a participating product from @foodloversmkt to provide the 85c for @FoodForwardsa to provide a meal for someone in need during the month of May! #WorldHungerMonth

One 28 May 2020, @foodloversmkt will be donating 1% of all their sales to @foodforwardsa to provide meals to those in need. #WorldHungerDay #WorldHungerMonth

INSTAGRAM:

Provide a meal to someone in need during the month of May thanks to @foodloversmarket & @foodforwardsa. Buy any of these products and a meal is provided to someone in need. #WorldHungerMonth

I bought these products from @foodloversmarket to provide the 85c needed for @FoodForwardsa to provide a meal for someone in need. Buy any of the participating products during the month of May and you can also feed someone in need! #WorldHungerMonth #FoodForwardSA

FACEBOOK:

Provide a meal to someone in need during the month of May thanks to @foodloversmarket & @foodforwardsa. Buy any of these products and a meal is provided to someone in need. #WorldHungerMonth

I bought these products from @foodloversmarket to provide the 85c needed for @FoodForwardsa to provide a meal for someone in need. Buy any of the participating products during the month of May and you can also feed someone in need! #WorldHungerMonth #FoodForwardSA

Cover Art for Facebook:

Change your cover art on your Facebook profile for the month of May in support of fighting Hunger. 

Engage:

by sharing our content. Share every Tuesday under #GivingTuesday #WorldHungerMonth, or create some content of your own using the hashtags. 

Share our tasty recipes from our star influencers, either by posting the recipe link on your social media or adding the recipe image to your emailer.

More Ways to Get Involved:

  1. Bake or cook something for the office using the participating products. Find some tasty recipes on our website or social media channels.
    • Can you come up with a recipe that includes all the participating products? *Potatoes, Avos, Tomatoes, Apples/Pears and Juice? 
  2. Put up our free printable poster up in your canteen or office kitchen. Click here to download the poster. 
  3. Share our recipes with your friends and remind them to buy the participating products at Food Lover’s Market! Each product bought is one meal for a child in need.
  4. Share our #HungerMonthChallenge. Challenge your followers to buy the products during hunger month and to challenge their friends to do the same with our Hunger Month IG stories and Facebook posts.

 #HungerMonthChallenge

Use our Instagram Story image, or Facebook post, tell your friends that you’ve been fighting hunger and challenge them to do the same!

Take a screenshot of our challenge poster and email or Whatsapp it to your friends

Use the event Hashtags: #HungerMonthChallenge #FightingHungerTogether

 

Finally – a bit of fun for Lockdown – Twitter and/or Instagram

Take part in the #LockDownServeUp challenge! To raise awareness, lift your spirits during lockdown, and to raise meals for @FoodforwardSA, Food Lover’s Market has set a challenge.

The challenge is, get dressed in your ‘Sunday bests’, lay the table – throw aside your PJs and enjoy a meal in your home (dressed up). Snap a pic, post it on Twitter or Instagram, with the hashtag, #LockDownServeUp & tag @foodloversmkt / @foodloversmarket, then tag 3 friends to #lockdownserveup!

We will donate 1 meal for every post, to the value of 23000 meals!

RECIPE INSPIRATION

JOIN US ON 28 MAY 2020...
WE’LL DONATE 1% OF ALL OUR SALES TO FOOD FORWARD SA.