The Little Brand with a Big Heart: Food Lover’s Market Group
From humble beginnings as a single fruit and veg store in Access Park, Cape Town, in 1993, Food Lover’s Market Group has blossomed into Southern Africa’s largest privately-owned retailer. With hundreds of stores spanning the region and a dedicated team of 17,000 colleagues, our journey from a small family business to an industry leader is a testament to our commitment to excellence and customer satisfaction.
Founded by brothers Brian and Mike Coppin, Food Lover’s Market Group encompasses a family of brands including Food Lover’s Market Eatery, FreshStop, FVC International, Seattle Coffee Company, Diamond’s Discount Liquor, and Market Liquors. What started as Fruit & Veg City has evolved into a modern retail experience, offering gourmet butchery, bakery, seafood, grocery, and health and wellness departments.
Our brand promise, “the best in fresh, guaranteed,” is more than just a slogan – it’s a commitment to delivering exceptional products and service every day. We strive to embody excellence in everything we do, ensuring the best value, quality, range, and service while maintaining a spirit of fun and enjoyment.
But our commitment doesn’t end at our stores. We extend our dedication to our colleagues, suppliers, and the communities we serve, as well as to the broader global community.
Our Family of Excellence
Food Lover’s Market Group is not just a retailer – it’s a collection of extraordinary brands setting new standards in the South African retail sector. With a passion for excellence and customer satisfaction driving us forward, we’ve become the largest privately-owned retailer in South Africa.
With over 100 stores across Southern Africa, Food Lover’s Market has been a leader in fresh produce for three decades. Our growth extends beyond produce to include exceptional offerings in butchery, bakery, and grocery departments.
FreshStop, our fastest-growing convenience store chain, boasts over 340 stores nationwide. What sets us apart is our fresh produce, quick-service food brands, market-leading coffee, and diverse product offerings, making us a standout among forecourt convenience retailers.
Our seven eateries cater to working professionals with delicious on-the-go options and a vibrant food experience, while our trendy eatery concept draws inspiration from street food around the world.
With 13 Market Liquors and 19 Diamond’s Liquor stores, we’re the leading liquor suppliers, offering a wide range of brands catering to diverse consumer groups.
FVC International, our dynamic import-export brand, is a major player in the global fresh produce sector, while Seattle Coffee Company, a beloved South African coffee brand, operates over 260 outlets and continues to grow.
Our Vision
At Food Lover’s Market Group, our journey is one of growth, innovation, and a commitment to excellence. As we continue to expand our reach and enhance our offerings, our dedication to quality and customer satisfaction remains unwavering. Join us on our journey, and experience the heart behind the brand that’s redefining retail in Southern Africa.
