OUR
CUSTOMERS
Our Philosophy
While Fruit & Veg City is the origin of the business, today, Food Lover’s Market has evolved into a modern retail store with all the experiential elements of a theatre of food – which includes gourmet butcheries, delis, grocery and health and wellness departments.
Our love for good food and how it brings people together has always been close to our hearts and this extends to our theatre of food shopping experience, which is embodied through our marketing efforts to our store formats.
HEALTHY FOOD OPTIONS
We take immense pride
in being renowned as “The Best in Fresh.” We were founded on the principles of offering an abundance of healthy fresh fruits and vegetables.
This commitment to health and freshness persists as the driving force behind our expanding and ever-evolving You First brand. This trusted health foods brand makes an extensive range of high-quality health foods accessible to every consumer and has become a focal point within our Food Lover’s Market identity.
Demonstrating our steadfast commitment, we’ve seen a steady 12.58% growth against the previous year in our healthier offerings, particularly in the milk alternatives and sugar-free sports hydration subcategories.
NEW STORE FORMATS
Our new generation
Food Lover’s Market stores not only offer customers a unique one-stop shopping experience, but with a focus on new design technologies, we’ve been able to implement efficiencies that aid in energy savings, more environmentally friendly building materials and more effective waste management systems.
We are committed to reducing waste to landfill, and our stores are continually looking at more efficient packaging and recycling opportunities having been the first South African retailer to ban the straw, followed by banning plastic bags at till points in all our corporate stores.
