THIS IS
HOW WE DO
BUSINESS
Real people. Real action. Real impact.
Welcome to the second edition of our Earth Lovers Impact Hub. This is where our purpose, Changing Lives, comes to life – through real stories, real stats, and the people behind them. This is not just a sustainability report. This is proof that we strive to change lives every day. In our stores. With our colleagues. In our communities. And in your home.
From the farms that grow our produce to the businesses that build better futures – every action starts with one question: How are we changing lives today?
This hub shares the proof. The progress we’ve made, the lives we’ve touched, and the journey we’re still on. Because at Food Lover’s Market, we believe business should be a force for good, grounded in purpose and powered by people.
Join us on the journey.
"Changing lives is not a slogan. It’s a way of doing business."
Our colleagues are the heart of our business and represents a huge opportunity to enable real change in our communities. R1.6 billion in annual salaries. 1,709 colleagues with 10+ years of service.
We’re committed to developing small businesses in South Africa, creating impact in the communities in which we operate. R7 million contributed to their growth via direct store purchases.
Our purpose centres around creating unforgettable experiences for our customers.
We believe that being the best store in the community means being involved with the communities that we serve by helping them thrive. Each store partners with a child-centric community organisation.
We are tackling environmental challenges through the power of our business. 9 million kWh of electricity generated through solar since launch. 1 862 tonnes of waste diverted from landfill via Ywaste and other pilots. First SA retailer to ban plastic bags in 2019. We’re proud that we closely collaborate with WWF-SASSI.
The Food Lover’s Market Seeds of Change Supplier Development Partnership, initially launched in January 2021, was created as part of our focus on being the best store in each community. The goal is to source local suppliers, specifically small businesses and social enterprises, that have integrated social or environmental change at the heart of their operation. The Seeds of Change Supplier Development Partnership seeks to find and empower suppliers that mirror our socially and environmentally focused values and are motivated to deliver the best quality product or service.
