Food Lover’s Market embodies its core values through Earth Lovers, a commitment to conscious capitalism and sustainability.
Food Lover’s Market Lives Our Values Every Day
“Earth lovers is the practical way we live our values every day.” Brian Coppin. Co-Founder Of FLM
In a world where businesses often prioritise profit margins over principles, Food Lover’s Market stands out as a beacon of conscious capitalism. For three decades, we’ve been dedicated to more than just selling groceries; we’ve been committed to making a positive impact on every facet of our operation. This commitment led to the birth of Earth Lovers in 2016, a testament to our enduring family values in the face of rapid expansion.
Earth Lovers isn’t just another corporate sustainability initiative. It’s our ethos, ingrained in every decision we make and action we take. While many companies merely adopt ESG metrics for efficiency’s sake, we go beyond, conducting honest assessments of our impact on people, communities, and the planet, and then proactively seeking ways to add value wherever possible.
At the core of our sustainable business journey lies Earth Lovers, defining not just what we do, but how we do it.
Our purpose is to provide our customers with fresh, healthy, affordable food for generations to come.
Our vision is to be the best in fresh.
FLM Family Values:
Have Faith
Belief is the cornerstone of our family. We believe in ourselves, in each other, and in our collective success. Respect and loyalty are not just earned but freely given through honest actions and treating others as we wish to be treated.
Lead with Love
Integrity is our guiding light. We empower one another, celebrating each other’s victories as our own. Doing the right thing is non-negotiable, whether or not anyone is watching.
Be the Miracle
Every day, we bring our best selves to the table. We don’t just meet expectations; we surpass them, infusing every task with energy and excellence. Our goal is not just to be good but to be extraordinary in everything we do.
This report highlights some of the key initiatives driving us toward our goal of becoming a values-driven, purpose-led business. We’re not just here to sell groceries; we’re here to make a difference—for each other, for our customers, and our world. And along the way, we’re having fun because that’s what happens when you love what you do and who you do it with.
