We believe that it’s not just about value, it’s also about values. Values that include being able to put good, affordable food on your table for generations to come. Values that continue to uplift communities in South Africa, that mean that we embrace our responsibility to the environment and climate change and that include helping you and your family to live a healthy, active lifestyle.
Join us on our journey as we continue to build a business that incorporates social and environmental sustainability in all we do. This is a learning journey, one that we look forward to sharing with our customers, our suppliers, our staff and all our stakeholders so we can build a better, brighter future for us all.
We love supporting and helping to empower small holder farmers and small businesses who we believe are the heart of the economy. We also work with our suppliers to ensure that our produce is ethically sourced. That way you know that we are truly bringing you good food!
Our company is committed to creating a positive environmental footprint. From energy to waste, packaging to water, we understand and embrace our responsibility to run our business is the most sustainable way possible. We take proactive steps to limit any inevitable negative consequences of our day-to-day operations and are constantly seeking new innovations to enhance our positive environmental impact.
As a proudly South African company our focus will always be local. Through our sponsorships and support of local and national charitable organizations, it is important to us that we are creating a meaningful and sustainable social impact – primarily in our key focus areas of food and health.
We also love our happy, healthy customers. As leaders in fresh produce, we aim to lead by example through giving our customers the tools and support that they need to live healthy, active lifestyles through wholesome food options and lifestyles.
We are a family business and our ability to nurture our staff, identify talent, promote from within and build a family of colleagues at all levels is part of the remarkable success we have had as a company to date, and has laid the foundations for further success for years to come.