Welcome To Harbourside
Fresh from the ocean. Prepared with heart.
Harbourside brings the magic of the harbour straight to Food Lover’s Market. Styled like docked boats, our counters overflow with ocean-fresh, sustainably sourced seafood. Watch expert fishmongers fillet, portion and prep your catch while you wait – a true market-by-the-sea experience inside your local store.
Protecting Our Oceans For Tomorrow
Through our WWF-SASSI partnership, we ensure our seafood selection supports healthy oceans and responsible fishing.
Meet Roberto
Our Seafood Specialist
Roberto, how do you choose the mix of fish and shellfish at Harbourside to keep everyone happy?
“Every day is an adventure because we let the oceans decide, our slabs are packed with a variety of fish that is fresh and available from our local fisher.”
Any exciting new products you’re hoping to surprise our customers with this year?
“Absolutely, we are currently working on a fresh pre-pack range that is aimed at customers that are sometimes hesitant to approach the fish counter, the new range will be pre-portioned and easy to shop.”
How do we give customers premium-quality seafood without the premium price?
“Besides striving to have the best range available we have started sourcing smaller portion sizes for a more affordable price, as well as doing deals direct with the fishers to secure the best cost.”
What’s your secret to bringing restaurant-quality seafood into our stores at everyday value?
Meet Roberto
Our Seafood Specialist
Roberto, how do you choose the mix of fish and shellfish at Harbourside to keep everyone happy?
“Every day is an adventure because we let the oceans decide, our slabs are packed with a variety of fish that is fresh and available from our local fisher.”
Any exciting new products you’re hoping to surprise our customers with this year?
“Absolutely, we are currently working on a fresh pre-pack range that is aimed at customers that are sometimes hesitant to approach the fish counter, the new range will be pre-portioned and easy to shop.”
How do we give customers premium-quality seafood without the premium price?
“Besides striving to have the best range available we have started sourcing smaller portion sizes for a more affordable price, as well as doing deals direct with the fishers to secure the best cost.”
What’s your secret to bringing restaurant-quality seafood into our stores at everyday value?
Our Recipes for the Best Seafood
Sustainably sourced. Expertly prepared. Always fresh.
Meet Your Harbourside Fishmongers
Our team lives and breathes seafood. From knowing what’s in season to sharing cooking tips, they’re here to help you choose and prepare the perfect catch. Passionate, knowledgeable, and always ready with a recipe idea or two.
Fresh, Quality And Value
Our signature Harbourside displays showcase the day’s best catch – fresh, chilled, and beautifully presented. Styled to feel like a working harbour, every counter celebrates freshness and craftsmanship you can see.
Your Seafood Experts Are In Store
Not sure what to pick or how to prepare it? Our friendly fishmongers will guide you – and fillet, skin, or debone your fish exactly to your taste.
Freshly Packed And Perfectly Portioned
Our seafood is carefully sealed for freshness, flavour, and convenience – ideal for quick weekday meals or effortless entertaining at home.
Experience The Best In Fresh
Sustainably sourced. Expertly prepared. Always fresh.
Get Inspired
With Our Seafood Recipes
Experience simple, flavour-packed seafood recipes straight from our Harbourside. Our fishmongers share fresh ideas to help you cook, grill, braai or air fry the perfect catch at home.
