Cape Town, South Africa: After devastating floods tore through parts of the Western Cape in May, many communities were left counting the cost. Among them was Van Loveren, one of South Africa’s most loved family-run wine farms and a longstanding Food Lover’s Market supplier.
The storm damaged parts of the farm, affected infrastructure and left thousands of bottles covered in mud, scuffed, stained and visibly marked by the flood.
But in the middle of the devastation, the Van Loveren family, team and surrounding community came together to rescue what they could. Bottle by bottle, crate by crate, they worked through the mud to save the stock that had survived.
These are not ordinary bottles. They carry the visible marks of the storm, and that is exactly the point. Every stain, scuff and muddy label tells the story of what the farm has been through, and what it is now working to rebuild.
For Food Lover’s Market, the decision to support the campaign was rooted in relationship, not retail. Van Loveren is more than a supplier. It is a family business, a farming community and a South African brand that has been part of many customers’ tables for generations.
In a retail environment where perfect labels and pristine packaging are usually the standard, these bottles tell a different story. Here, the marks are the meaning. The mud, scuffs and imperfections are not flaws. They are proof of what survived.
Food Lover’s Market is clear that this is not a normal wine promotion. Given what the bottles have been through, customers are not simply buying wine. They are buying a piece of the story, a symbol of resilience, and a way to stand with Van Loveren as the farm rebuilds.
Customers are invited to take the bottles home, display them, gift them, place them on a table, or keep them as a reminder of what hope can look like after a storm. The bottles will be available in a dedicated in-store display at Willowbridge Food Lover’s Market store, presented as they are: marked by the flood, but carrying a message of hope. From the farm, through the storm, into your home.
Flood Wines. Bottles of Hope.
Available at selected Food Lover’s Market stores.
3 for R100. While stocks last. Not sold separately.
