Hunger Month 2021 – Food Lover’s Market

World Hunger Month 2021

WHAT IS HUNGER MONTH?

Food Lover’s Hunger Month encourages customers to contribute a meal to FoodForward SA by purchasing partner products in any Food Lover’s Market nationwide. The aim of the campaign is to raise funds to feed the vulnerable and bring awareness to the challenges poor of South Africans, who are most vulnerable during the Covid-19 pandemic.

Buy any one of the partner products, and we will contribute the required R0.85c needed to provide one meal to a hungry person through FoodForward SA.

Products include:

  • Tru-Cape: 1.5kg Econopak apples and pears
  • ZZ2: All varieties of 6kg tomatoes
  • Simpl juice: All varieties of 1.5l juice
  • Westfalia: A box of avocados
  • Crest Shelf – 7kg pocket of potatoes

With you, our customers, FoodForward SA, Food Lover’s Market and the Hunger Month partners, we hope to reach and exceed 1 million meals through the “contribute-a-meal” mechanism.

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GOAL ACHIEVED in 2020!

Firstly, we’d like to say thank you to all those who contributed to #WorldHungerMonth last year, 2020! We reached our goal to provide 1 000 000 meals to those in need, and provided 1 030 888 meals to those in need with Food Forward SA! We aim to provide another 1 000 000 (or more) meals to those in need AGAIN this year, 2021, in Southern Africa (Namibia & South Africa). Help us provide to those in need.

MAY 2021 marks our 5th Hunger Month project at Food Lover’s Market, which is more relevant this ever before in the light of the COVID-19 crisis. Food Forward SA provides food relief for over 1000 NPO’s who are the beneficiaries of our World Hunger Month campaign, which kicks off on 1st May. Our Hunger Month campaign is built on World Hunger Day is an initiative created by The Hunger Project to advocate for the sustainable end of hunger and poverty.

In 2020, our collaboration with our partners resulted in over 1 000 000+ meals donated to Food Forward SA and this year we are aiming to fund another 1 million meals and hopefully MORE. Our partners’ contributions include TRU-CAPE apples or pears, SIMPL juice, Crestshelf, Westfalia Avocados, & ZZ2 tomatoes. When their participating products* (listed below) are purchased in-store these products each go towards contributing a meal to a family in need through Food Forward SA.

On 28th May 2021, World Hunger Day, Food Lover’s Market will donate 1% of our turnover to this campaign. We are continuing to support them via our distribution centres and are aiming to donate 1 000 000 meals in the month of May.

In addition, we are continuing to support the organisations that are linked to each of our stores. These organisations are committed to the care of children, including looking after their nutritional needs. Each store supplies fresh fruit and vegetables to ensure that the children are well-fed, especially through this difficult time.

Every participating product* purchased during the month of May is 85c donated to Food Forward SA which will provide a meal to those in need. This is how we aim to donate 1 000 000 meals in the month of May.

Participating Products & partners include:

  • Trucape – 1.5kg Apples and/or Pears
  • ZZ2 – All varieties of 6kg box of tomatoes
  • Crestshelf – 7kg potatoes &/or 3kg Onions
  • Westfalia – Box of Avocados
  • Simpl Juice – 1.5 litre Juice
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GET INVOLVED, HERE'S HOW:

SPREAD THE WORD ON SOCIAL:

The Food Lover’s Market Hunger Month Toolkit is for families, offices, shopping centres and businesses to get involved Hunger Month 2021.

Download all the graphics you need – Click here.

Social posts:

Use our free social creative to post on your social channels. 

TWITTER:

Provide a meal to someone in need during the month of May thanks to @foodloversmkt & @foodforwardsa. Buy any of these products and a meal is provided to someone in need. 

I bought a participating product from @foodloversmkt to provide the 85c for @FoodForwardsa to provide a meal for someone in need during the month of May! #WorldHungerMonth #FLMHungerMonth

On 28 May 2021, @foodloversmkt will be donating 1% of all their sales to @foodforwardsa to provide meals to those in need. #WorldHungerDay #WorldHungerMonth #FLMHungerMonth

INSTAGRAM:

Provide a meal to someone in need during the month of May thanks to @foodloversmarket & @foodforwardsa. Buy any of these products and a meal is provided to someone in need. #WorldHungerMonth #FLMHungerMonth

I bought these products from @foodloversmarket to provide the 85c needed for @FoodForwardsa to provide a meal for someone in need. Buy any of the participating products during the month of May and you can also feed someone in need! #WorldHungerMonth #FoodForwardSA #FLMHungerMonth

FACEBOOK:

Provide a meal to someone in need during the month of May thanks to @foodloversmarket & @foodforwardsa. Buy any of these products and a meal is provided to someone in need. #WorldHungerMonth #FLMHungerMonth

I bought these products from @foodloversmarket to provide the 85c needed for @FoodForwardsa to provide a meal for someone in need. Buy any of the participating products during the month of May and you can also feed someone in need! #WorldHungerMonth #FoodForwardSA #FLMHungerMonth

Cover Art for Facebook:

Change your cover art on your Facebook profile for the month of May in support of fighting Hunger. 

Engage:

by sharing our content. Share our posts to your feed or stories with #WorldHungerMonth & #FLMHungerMonth, or create some content of your own using the hashtags. #FLMHungerMonth 

Create or cook up some tasty recipes using the participating products! Share your creations with us on social media @foodloversmarket. 

More Ways to Get Involved:

  1. Bake or cook something for the office using the participating products. Find some tasty recipes on our website or social media channels.
    • Can you come up with a recipe that includes all the participating products? *Potatoes, Avos, Tomatoes, Apples/Pears, and Juice? Perhaps you want to have a Hunger Month cook-off with your friends using these ingredients!?
  2. Put up our free printable poster in your canteen or office kitchen. Click here to download the poster. 
  3. Share our recipes with your friends and remind them to buy the participating products at Food Lover’s Market! Each product bought is one meal for a child in need. 

RECIPE INSPIRATION

JOIN US ON 28 MAY 2021...
WE’LL DONATE 1% OF ALL OUR SALES TO FOOD FORWARD SA.

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