Help Us Support FoodForward SA This World Hunger Month – Donate a Meal for Just 50 Cents
CAPE TOWN, SOUTH AFRICA – Food Lover’s Market, South Africa’s leading fresh food retailer, has launched its 2025 Hunger Month campaign in partnership with FoodForwardSA, with a powerful rallying cry: “Hey! Hunger Ends with You.”
After successfully raising 5 million meals last year, the retailer is on a mission to raise 8 million meals for vulnerable South Africans – and thanks to its deeply committed network of suppliers, 4.4 million meals have already been pledged before the campaign even begins. Shoppers are encouraged to drive the number to 8 million by pledging their support at till points, with a mere 50 cents buying a meal.
Running from 1 to 31 May, Hunger Month is Food Lover’s Market’s annual initiative to fight hunger and food insecurity, aligning with World Hunger Day on 28 May, when the retailer will match the number of customer-donated meals, doubling the impact of community contributions. “As a proudly South African business rooted in community, we believe that changing lives starts in the aisles of our stores,” said Terri Coppin-Harris, Culture and Communication Manager at Food Lover’s Market. “Thanks to our suppliers ’incredible generosity – donating 4.4 million meals – we’re already halfway to our goal. Now, we invite our shoppers to help us cross the finish line together.”
Each year, Hunger Month transforms every Food Lover’s Market store into a hub of giving and awareness. Team members across stores will wear informative badges, positioning them as campaign ambassadors ready to engage and inform customers. “Our aim has always been that our stores are more than just food retailers – they’re community anchors. Hunger Month is our way of harnessing the power of collective action to create real, measurable impact,” Coppin-Harris added. The campaign’s longstanding partner, FoodForward SA, is the backbone of food redistribution in the country. With a presence in all nine provinces and a reach of over 935,000 people daily, the organisation makes every cent count—delivering a meal for just R0.50, thanks to its pioneering food banking model.
FoodForward SA’s work extends beyond food—75% of its Beneficiary Organisations focus on community development, early childhood care, and empowering women and youth. In the last financial year, 103 million meals were distributed nationwide. From generous supplier contributions to the rallying of colleagues and customers, Hunger Month 2025 is a testament to Food Lover’s Market’s purpose: to change lives, one meal at a time
Get Involved:
🛒 In-Store: Donate a meal at any Food Lover’s Market till point
💻 Online: Donate via our website: [GivenGain Hunger Month].
Let’s unite once again this May to fight hunger and uplift our communities—one meal at a time.
💚 Learn more about last year’s impact: World Hunger Month 2024.
